CRISIS!

The three most important things that PR practitioners can do during a crisis seem to be the following:

1. Know possible threats and be ready for them:
If you prepare for possible threats and have the solutions to them, you will be prepared to handle the situation and fast. If you have a fill in the blank pre-prepared statement, you will never be stuck.
2. Divide work, finish the job:
Most of crisis management is about speed. The decisions can be made by the team, but the work should be done individually to help with time management
3. Speed:
Speed is everything! If you don’t work quickly to fix the problem, someone else will fill in the blanks for you. In order to get things solved, you must work fast. If the first two above statements are done correctly then this last bullet should be easily done.


PR practitioners play a major role during a crisis. They are the person that a company or organization turns to when things turn sour. Although it may not, and usually is not only one person solving the crisis, the PR person is the one that they turn to. They make the problem solving decisions that have to be taken during any crisis.

A crisis can most definitely be an opportunity. Although something bad has just happened, this can be a chance to make things better than before if the necessary steps are taken. Like with any situation where there are risks involved, there lies an opportunity with the right steps taken and right attitude.