With social media becoming more popular, many sites are starting to pop up. There is not just livejournal anymore, there are micro blogs like Twitter and Tumblr, networking sites like Facebook and MySpace, video-sharing sites like YouTube, and the list goes on. Below is a list of the five social media sites PR practitioners should be using.
1. LinkedIn
LinkedIn is a professional networking website used to connect with businesses and other professionals.
Why PR practitioners should be using it: LinkedIn is a great way to communicate with people who can directly impact your business. This is a professional site, and therefore, those who you connect with can help give business advice or even point you in the direction of other professionals.
2. Facebook
Facebook is a social networking site where you can add friends, post photos, share “you” and your experiences, and join groups
Why PR practitioners should be using it: Facebook is a great site because everyone is on it! You can make a fan page for your business and invite people to events via facebook. It is a great way to improve customer satisfaction because you can get direct feedback.
3. Twitter
Twitter is a micro blog where you can share information and get that information out as a live stream.
Why PR practitioners should be using it: With Twitter, you are able to listen and respond to what others are saying about your business within seconds. This feedback is direct.
4. YouTube
YouTube is a video-sharing site where you can upload and share videos.
Why PR practitioners should be using it: With YouTube, you can post videos about your company or product and get feedback about what the consumers think about your company or product. Also, if you make your company or businesses YouTube channel, you are in control of the image your business is portrayed as.
5. Digg
Digg is a social news website where you can post articles and others vote on whether they like your story or not.
Why PR practitioners should be using it: Diggcan increase the visibility of your stories, therefore giving your business more social networking opportunities.
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